To make the most of that key interaction, ensure that every word is easy to read, sets the right tone and helps users move through the design to give you the highest chance at success. That first impression can determine whether a user sticks with your site or moves on to something else. The only thing that really matters is that you pick an absolutely lovely typeface! Conclusionĭisplay type is the first thought you put into a user’s mind. This text combination works with a number of font options and can be altered to fit almost any color scheme from high color to a minimalist black and white design. The color is used as a draw to bring attention to what you want to say. The solid background with bold display type option, really gets users to focus on the words themselves. If you love your lettering, this might be a great option. Tropikal is a modern rendition of an old style serif typeface inspired from the nineteenth-century Philippine bank notes, newspapers and packaging designs. More designers are opting for solid color backgrounds – this is a pretty fun trend with plenty of bright, bold website designs – so that text is the primary focus. The words always need to be recognizable on the backdrop. The most beautiful typeface in the world can appear awkward if the tone does not match the image and messaging in the rest of the design.Ĭontrast is also a contributing factor, particularly with video where the dark and light parts of the image may move. How do the words – and letters – work with the image or video they are paired with? It’s an important element.
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